Join us at Western Canada's Largest Cloud Technology Event

June 21 | Rogers Arena | Vancouver, BC

TractionForce Home

Event Agenda

If you have any questions about the event, check out the home page or feel free to contact us.

Make your way through Gate 3 at Rogers Arena, and then head to the TractionForce Campground to explore before the breakout sessions begin at 10:00 am.

Our breakout sessions look to tackle the business challenges we hear most from our clients and guide attendees to understand how Salesforce can help empower people to make more informed decisions. You'll find information on each session below.

Each attendee will have the chance to attend two sessions, one at 10:00 and one at 11:00 am.

You've just digested a ton of great content, now digest some food from the best arena vendors while exploring the TractionForce Campground. You'll have an opportunity to ask questions of platform consultants and experts and discover new applications and offerings.

Conversation not a Conference. It seems like every business event is the same. Keynote+Keynote+Panel+Panel. What are the three points I need to make and how can I make them in the time allotted? In an effort to do things differently, Traction is doing away with the Madonna mic and the Ted Talk redo. We are heading into the recording studio and bringing the entire audience with us.

Take a few minutes to get caught up on your day, read a few emails, send a few tweets and get ready for the next round of conversations.

We are saying goodbye to the awkward stage stool and hello to the bar stool. After all, some of the most authentic conversations happen over drinks in the pub. Pull personal insights from both industry experts and business leaders who have undergone technology transformation. How do they interact with technology? How do we marry the future of AI with the needs of individuals and, most importantly, how has technology impacted them and their most important asset, people? Topics include:

  • Traction For Good and driving your mission with technology.
  • AI from A to... I. A discussion on the pros, cons and unknowns of AI.

Meet. Eat. Drink. Repeat. If you know Traction, you know we like to do happy hour. Join us for a drink and a chance to relax, network and explore the TractionForce Campground one last time.


Our breakout sessions look to tackle the business challenges we hear most from our clients and guide attendees to understand how Salesforce can help empower people to make more informed decisions.

Each attendee will have the chance to attend two sessions, one each at 10:00 and 11:00 am.

Delivering on-site service has become more challenging as field service employees juggle complex logistics, rising customer expectations, and costs. To address these challenges and grow your business, you need customer service tools that empower your employees, especially as customers and products become increasingly connected.

With Salesforce, you can connect your agents, dispatchers, mobile workers, and connected products on one powerful platform to deliver faster, smarter service from the call center to the field. Join us to learn how you can use Service Cloud and Field Service Lightning to get a complete view of your customers, intelligently schedule and dispatch work, and manage jobs in real-time on any device to increase first-time fix rates, optimize resource productivity, and deliver a connected customer experience.

With Dave Galloway, EVP Service Cloud Adoption, Traction on Demand, Tony Bone, VP, Service Cloud & Ben Richards, Solutions Engineer

Join Traction & Salesforce Marketing Cloud to hear how companies likes yours are using the #1 marketing platform to deliver personalized journeys that connect marketing to commerce, sales, and service, and win the hearts, minds, and loyalty of consumers. See the latest techniques for orchestrating data, mobile, social, and artificial intelligence to raise the bar on consumer engagement and grow your brand. Be inspired, gain insight and get ready for the age of intelligent marketing.

With David Jenkins, VP Data-Driven Marketing, Traction on Demand; Shachin Ghelani, AVP Marketing Cloud Canada, Salesforce; Madison Norton, Head of CRM & Strategy, Indochino

Data is the lifeblood of any modern organization. But neglecting your data limits the value and insights garnered. Building a data governance, integration and analytics strategy enables your employees to make better decisions, maximizing the value of your data and the Salesforce tools you've invested in.

Listen to industry experts from both Traction and DELL Boomi on how they support organizations, from scaling startups to established enterprises, build better data strategies and ensure platform ROI.

With Jerry Schweiger, General Manager, Traction on Demand

Most often we focus on core Salesforce platform functionality. Sales. Service. Marketing. Analytics. But what about the thousands of applications in the AppExchange that are responsible for supercharging your Salesforce instance? It's in these tools that admins and organizations often find the most value by extending platform capabilities to support different challenges and new use cases.

In this session, our friends from Conga, a leading Salesforce partner, will help you develop an effective AppExchange strategy. We'll also showcase some of the best applications that, with the right internal enablement, can create value across teams, departments and lines of business.

With Aaron Zuccolin, Managing Director, Traction University

Learn how to manage the growing demand from your institutional and individual donors to illustrate the impact created when resources are given to your organization. Explore how to go beyond fundraising and enable your organization to manage programs and impact of resources.

With Jessica Langelaan, VP Nonprofit Solutions

Build the nirvana of fundraising strategy by leveraging the complete set of tools available on the Salesforce platform. Explore how to incorporate online and offline giving to ensure campaign success.

With Jessica Langelaan, VP, Nonprofit Solutions