Join us — March 25, 2021

Attend Running the Modern Campus on March 25, 2021.

/ Event Details

A free education digital event

hosted online

25 Mar


9:00AM - 12:00PM PST

(12:00PM - 3:00PM EST)

(4:00AM - 7:00AM AEDT)

How Salesforce Can Empower the
University Community

The past year has shown the power of cross-campus cooperation. Working together in crisis, schools worldwide have rapidly shifted business and delivery models to enable learning and research during a global pandemic. What can we learn from these experiences that can inspire the future of education?

Join us on March 25 to learn how you can use Salesforce and a data-driven approach to achieve your constituent engagement goals in 2021.

Key takeaways:

  • Gain insight into developing enterprise-level approaches to cross-campus CRM needs
  • Understand holistic approaches to data integrations
  • Learn ways to build digital alumni communities
  • Hear best practices for increasing enrollment through digital engagement
  • Learn how to leverage COVID-19 responses to drive long-term student wellness management


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.


9:00AM - 12:00PM PST (12:00PM - 3:00PM EST) (4:00AM - 7:00PM AEDT)

09:00AM - 09:45AM PSTOpening Keynote

Keys to Your Constituent Engagement Imperative

Join our industry-leading education experts as they discuss how the evolution of cloud-based technologies help institutions execute their digital engagement goals. Learn new technologies, approaches, and insights to help you build engaged and loyal constituents in 2021 and beyond.

  • Mark Armstrong, Co-Founder, Chasing Higher Ed

09:45AM - 09:55AM PSTBREAK

09:55AM - 10:25AM PSTBreakout sessions

Choose between

The Seamless Enrollment Handoff: From Admissions to Student Success

The enrollment handoff is a common area of complexity within recruitment and admissions. While every school has unique processes, this session highlights best practices to ensure a seamless experience for everyone involved. We’ll also highlight how one post-secondary institution used Traction Gather for a high-touch digital onboarding experience.

  • Michelle Littlefield, Solution Architect, Education, Traction on Demand

Topics covered in this session: Recruitment & Admissions, Enrollment, Salesforce Admissions Connect, Traction Recruitment & Admissions Accelerator


A New Way to “Gather”: Using Traction Gather to Transform Alumni Engagement

Alumni engagement has been difficult to achieve in the digital age. Too often, alumni portals offer little reason to login and connect. But this is where Traction Gather—born out of necessity during the pandemic—replaces the physical venue and provides a digital hub that draws constituents in time and time again. 

  • Jennifer Walker, Principal Strategist, Education, Traction on Demand
  • Hong Yan, Product Manager, Traction Gather

Topics covered in this session: Alumni Relations, Alumni Portal, Experience Cloud, Traction Gather

10:25AM - 10:35AM PSTBREAK

10:35AM - 11:05AM PSTBreakout sessions

Choose between

The Data Puzzle: Putting the Pieces Together

Data: it’s all around us. Some is good; some is, well, not so good. You collect it in various forms from all your different groups of constituents, but do you understand how all the pieces interact with one another? We will discuss best practices and how to overcome common data integration challenges faced by education institutions today.

  • Geof Corb, Principal Strategist, Education, Traction on Demand
  • Rick Wang, Data Architect, Traction on Demand 

Topics covered in this session: Recruitment & Admissions, Data Integration, Student Information Systems


The Pandemic’s Lasting Legacy: Using COVID-19 Solutions to Drive Long-Term Campus Health

As vaccine management now enters the ongoing COVID-19 conversation, how can we build solutions that address the immediate challenge, as well as the long-term campus needs? We’ll share success stories that outline how platform solutions like Salesforce’s Health Cloud can extend contact tracing, vaccine management, and other COVID-19 matters into a long-term vision for holistic student care. 

  • Jeff Dixon, Principal Strategist, Education, Traction on Demand

Topics covered in this session: Campus Health & Safety, Campus Reopening, Salesforce, Salesforce Health Cloud, Salesforce Vaccine Management

11:05AM - 11:15AM PSTBREAK

11:15AM - 12:00PM PSTPanel Discussion

Connected Thinking with Salesforce: Driving Digital Transformation through Campus Collaboration

With the world’s number one CRM and automation solution on your side, there’s no telling where your institution will go in 2021. Join this eclectic panel of industry and technology experts as they have a lively conversation about how they’re building collaborative approaches to CRM implementation to drive value across campus.

  • Jeff Dixon, Principal Strategist, Education Traction on Demand
  • Jennifer Walker, Principal Strategist, Education, Traction on Demand
  • Geof Corb, Principal Strategist, Education, Traction on Demand
  • Doug Little, AVP, Academic and Advancement Systems, Georgetown University Information Services 

/ About the event

Pushing the boundaries of online engagement, Running the Modern Campus is not merely a webinar – it’s an online community. With keynote speakers, breakout sessions, interactive panels and more, you’ll not only learn key strategies and ideas to achieve your school’s digital transformation goals in 2021, but engage with industry experts, guest speakers and colleagues in a unique interactive environment.

Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.

5+SaaS Applications
3000+Unique Customers
50%YoY Growth