Watch The Recording
A free education digital event
original air date
25 Mar
2021
9:00AM - 12:00PM PST
(12:00PM - 3:00PM EST)
(4:00AM - 7:00AM AEDT)
How Salesforce Can Empower the
University Community
The past year has shown the power of cross-campus cooperation. Working together in crisis, schools worldwide have rapidly shifted business and delivery models to enable learning and research during a global pandemic. What can we learn from these experiences that can inspire the future of education?
Join us to learn how you can use Salesforce and a data-driven approach to achieve your constituent engagement goals in 2021.
Key takeaways:
Through thought-provoking demos, real world use cases and insightful content, our education experts will help you gain a fresh perspective on the challenges your organization is facing.
Co-founder,
Chasing Higher Ed
M.A., Director, Online Student Support,
University of New England, College of Graduate and Professional Studies
Product Manager, Office of the Vice Provost for Undergraduate Education, Cornell Student Experience Initiative,
Cornell University
AVP, Academic and Advancement Systems
Georgetown University Information Services
Solution Architect, Education, Traction on Demand
Principal Strategist, Education, Traction on Demand
Principal Strategist, Education, Traction on Demand
Principal Strategist, Education, Traction on Demand
Data Architect, Traction Gather
Product Manager, Traction on Demand
9:00AM - 12:00PM PST (12:00PM - 3:00PM EST) (4:00AM - 7:00PM AEDT)
09:00AM - 09:45AM PSTOpening Keynote
During this session, Mark Armstrong, Co-founder of Chasing Higher Ed, will discuss how the evolution of the Higher Ed market and cloud-based technologies can help education institutions execute their digital engagement goals and build a connected campus.
Mark has over 25 years experience building and supporting student-facing, Higher Ed enterprise applications. He started his career at UCLA before joining a start-up that was later acquired by PeopleSoft. He led their product organizations at PeopleSoft (later Oracle) and was responsible for administrative software (SIS, CRM, ERP) and technology solutions for US and global education markets. In 2016, Mark joined Campus Solutions as their Chief Strategy Officer, leading their expansion into traditional and international sectors. As Co-founder of Chasing Higher Ed, Mark is now focused on strategic analysis of the postsecondary education market evolution.
09:45AM - 09:55AM PSTBREAK
09:55AM - 10:25AM PSTBreakout sessions
Choose between
The enrollment handoff is a common area of complexity within recruitment and admissions. While every school has unique processes, this session highlights best practices to ensure a seamless experience for everyone involved. We’ll also highlight how one post-secondary institution used Traction Gather for a high-touch digital onboarding experience.
Topics covered in this session: Recruitment & Admissions, Enrollment, Salesforce Admissions Connect, Traction Recruitment & Admissions Accelerator
Alumni engagement has been difficult to achieve in the digital age. Too often, alumni portals offer little reason to login and connect. But this is where Traction Gather—born out of necessity during the pandemic—replaces the physical venue and provides a digital hub that draws constituents in time and time again.
Topics covered in this session: Alumni Relations, Alumni Portal, Experience Cloud, Traction Gather
10:25AM - 10:35AM PSTBREAK
10:35AM - 11:05AM PSTBreakout sessions
Choose between
Data: it’s all around us. Some is good; some is, well, not so good. You collect it in various forms from all your different groups of constituents, but do you understand how all the pieces interact with one another? We will discuss best practices and how to overcome common data integration challenges faced by education institutions today.
Topics covered in this session: Recruitment & Admissions, Data Integration, Student Information Systems
As vaccine management now enters the ongoing COVID-19 conversation, how can we build solutions that address the immediate challenge, as well as the long-term campus needs? We’ll share success stories that outline how platform solutions like Salesforce’s Health Cloud can extend contact tracing, vaccine management, and other COVID-19 matters into a long-term vision for holistic student care.
Topics covered in this session: Campus Health & Safety, Campus Reopening, Salesforce Work.com, Salesforce Health Cloud, Salesforce Vaccine Management
11:05AM - 11:15AM PSTBREAK
11:15AM - 12:00PM PSTPanel Discussion
With the world’s number one CRM and automation solution on your side, there’s no telling where your institution will go in 2021. Join this eclectic panel of industry and technology experts as they have a lively conversation about how they’re building collaborative approaches to CRM implementation to drive value across campus.
Pushing the boundaries of online engagement, Running the Modern Campus is not merely a webinar – it’s an online community. With keynote speakers, breakout sessions, interactive panels and more, you’ll not only learn key strategies and ideas to achieve your school’s digital transformation goals in 2021, but engage with industry experts, guest speakers and colleagues in a unique interactive environment.
Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.