This Forrester report by Gina Bhawalkar, Andrew Hogan with David Truog, Kelly Price, Karine Cardona-Smits, Amelia Nickels, and Shayna Neuburg is for experience design leaders who have scaled up their practice, so their companies:
- Follow an effective and documented process for how to do it
- Follow a plan for how often
- Ensure that all relevant parts of the company collaborate on it
- Have a senior person who requires that it get done
At this advanced stage of maturity in experience design, leaders should focus on continuously evolving your practice. This report explains why and how.