Blindspots, Barriers, and the Potential of Doing Things Differently

Hotel Adagio | November 19 | 5:30 PM 

Do not miss what will likely be the most impactful hour of your Dreamforce experience. As a valued Traction customer and non-profit leader driving innovation, you are invited to what promises to be a provocative and wide-ranging discussion nonprofit practices that impact how you relate to your constituents.  This will be a heady journey that challenges conventional wisdoms of all variety and gives you new approaches and tools to drive change in your organization and improve the outcomes of your CRM program.

Be prepared to walk away knowing: 1) the three biggest blindspots in online fundraising; and 2) how your organization can overcome seemingly insurmountable barriers to customer centricity by embracing 1 simple concept.

Join two thought leaders that tackle widely held assumptions that are in reality invisible barriers to your organization’s progress.

Jan Kaderly, founder of A Line Strategy and a leader in the nonprofit sector is an avid methodologist and facilitator will address how typical nonprofit strategy and operations can fundamentally limit the potential of your CRM.

Brady Josephson, Vice President of Innovation and Optimization at NextAfter, will present recent findings from NextAfter’s online fundraising research lab. Brady will share what NextAfter has learned from the tests and innovations of hundreds of nonprofits as they try to reach more people, acquire more donors, and raise more money to support life-changing causes.

After the event, please join us at our Customer Appreciation Evening at Swig Whiskey Bar to share a drink and continue the conversation (it's right across the street)! 


  • 5:00 pm: Welcome + Registration 
  • 5:30 pm: Blindspots, Barriers, and the Potential of Doing Things Differently
  • 6:30 pm: Focused Group Discussion
  • 7:00 pm: Conclusion and move the conversation across the street to Swig Whiskey Bar (561 Geary Street)



    November 19, 2019
    5:00 pm - 7:00 pm

    Hotel Adagio  
    550 Geary St
    San Francisco, CA 94102
    (view on map)

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