Constituents are often defined by their transaction with a nonprofit. They are known as “donors”, “advocates”, “ticket buyers”, “members”, and “patrons”. As customers become more sophisticated in “shopping” for nonprofits that fulfill their needs, organizations must create a better engagement model that provides a whole-of-organization approach to woo, win and build sustainable communities rather than one-off transactions.
Join the teams from Traction on Demand and Next After, to tie together strategies for learning and leveraging constituent motivation to online fundraising research and learn how you implement the strategy with Salesforce.
After the event, please join us at our Customer Appreciation Evening at Swig Whiskey Bar to share a drink and continue the conversation (it's right across the street)!
Brady Josephson, Managing Director, Institute for Online Fundraising, Next After
Jan Kaderly, Founder and Strategist, A Line Strategy
Laura Bibbo, Nonprofit Principal Strategist, Traction on Demand