/ Leading With Impact Experts
Laura Bibbo
Nonprofit Principal Strategist, Traction on Demand
Karisa Booth
Marketing Automation Architect, Traction on Demand
Adam Coppin
Nonprofit Solution Architect, Traction on Demand
Emily Eakin
Nonprofit Principal Strategist, Traction on Demand
Lara Gilchrist
Product Director, Traction Gather
Jessica Langelaan
VP, Nonprofit Solutions, Traction on Demand
Jim Rogers, RN
Healthcare & Life Sciences Practice Lead, Traction on Demand
Jordan Schwartz
Business Architect, Traction on Demand
Richard Smyth
Business Architect, Traction on Demand
LEADING WITH IMPACT /
GENDA
9:00AM - 12:00PM PST (12:00PM - 3:00PM EST) (4:00AM - 7:00PM AEDT)
09:00AM - 10:00AM PSTOpening Keynote
What Gets Measured, Gets Managed: How Focusing on Impact is the Best Driver of Change
Today, impact measurement is a critical lever to driving investment and innovation toward a better world. Join Jacky Noden, Senior Product Director at Boys & Girls Clubs of America, Jarrod Bell, CTO of Big Brothers Big Sisters of America and Jessica Langelaan, Traction on Demand’s Nonprofit Practice Leader, as they outline key impact measurement strategies to help you drive investment and innovation in your organization. Learn how transparency and an outcome-focused methodology have helped BGCA and BBBSA transform their systems, improve operations and embrace a rapid-pivot approach to their programs.
- Jessica Langelaan, Vice President of Nonprofit Solutions, Traction on Demand
- Jacky Noden, Senior Product Director, Boys & Girls Clubs of America
- Jarrod Bell, CTO, Big Brothers Big Sisters of America
10:00AM - 10:30AM PSTBreakout sessions
Choose between:
Driving Change with a Digital Impact Framework
How do you use your business strategy to drive your digital strategy? How do you assess your preparedness for undertaking a digital transformation? Over the past 13 years, Traction on Demand has worked with thousands of customers to drive lasting change. During this time, we’ve built and perfected a framework to help drive technology impact. Join us, and our digital transformation experts to learn how to prepare to embark on a technology journey leveraging our Digital Impact Framework.
- Laura Bibbo, Nonprofit Principal Strategist, Traction on Demand
- Jordan Schwartz, Business Architect, Traction on Demand
- Richard Smyth, Business Architect, Traction on Demand
Digital Transformation: Aligning People, Process & Technology to Accelerate Your Mission
Learn how the Leukemia & Lymphoma Society’s digital transformation is creating a constituent ecosystem for their organization. Hear how they're using Marketing Cloud & Nonprofit Cloud to improve staff efficiency, decision making, revenue generation and ultimately, the constituent experience.
- Emily Eakin, Nonprofit Principal Strategist, Traction on Demand
- Karisa Booth, Marketing Automation Architect, Traction on Demand
- Tom Gardner, Chief Information Officer and Senior Vice President, The Leukemia and Lymphoma Society
- Carrie Crabb, VP of Development - Digital Transformation, The Leukemia and Lymphoma Society
- Andrei Lopukhin, Vice President, Systems Development, The Leukemia and Lymphoma Society
10:30AM - 10:40AM PSTBREAK
10:40AM - 11:10AM PSTBreakout sessions
Choose between:
How to Drive Impact Through Digital Fundraising and Engagement
Join us as we share best practices, strategies and tools for driving donations in a virtual world. Hear from industry-leaders at Classy, Jackson River, Salesforce.org and Traction Gather as they outline how you can create greater impact through fundraising and engagement.
- Laura Bibbo, Nonprofit Principal Strategist, Traction on Demand
- Jennie Corman, VP, Operations & Technology Initiatives, Jackson River
- Brad Chrisakis, Director of Training, Development & Solutions Engineering, Classy.org
- Lara Gilchrist, Product Director, Traction Gather
- Nicole Adair, Lead Solution Engineer, Salesforce.org
Building Constituent Centricity Through the Patient Journey
Learn how one organization is creating a more connected and personalized experience for their patients. Join us as we discuss how they plan to leverage the power of this patient-shared data to accelerate innovation in breast cancer care and treatment and ultimately improve outcomes and find the cures to save lives.
- Jim Rogers, RN, Healthcare & Life Sciences Practice Lead, Traction on Demand
- Adam Coppin, Nonprofit Solution Architect, Traction on Demand
- Emily Eakin, Nonprofit Principal Strategist, Traction on Demand
- Julie Heidle, Product Manager, Susan G. Komen
11:10AM - 11:20AM PSTBREAK
11:20AM - 12:00PM PSTPanel Discussion
Strategy, Technology and Tools: A Discussion on the Future of Technology for Nonprofit Organizations
Join our panel of thought leaders, experts and deep thinkers as we explore their perspectives on what’s next for the nonprofit industry and how organizations can make use of technology to drive greater impact in 2021.
- Jan Kaderly, Founder, A-Line Strategy
- Jessica Langelaan, Vice-President of Nonprofit Solutions, Traction on Demand
- Watt Hamlett, Principal & Founder, Watt Hamlett Consulting
- Scott Williamson, Director, Nonprofit Industry Solutions, Salesforce.org
- Emily Eakin, Nonprofit Principal Strategist, Traction on Demand
/ About the event
Leading with Impact is not merely a webinar – it’s an online community. With keynote speakers, breakout sessions, interactive panels and more, you’ll not only learn key strategies and ideas for driving greater impact in 2021, but engage with industry experts, guest speakers and colleagues in a unique interactive environment.
Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.