Today, accurate data is the foundation for everything; it helps us better understand, engage, and connect with constituents. However, data can often be spread across multiple sources, resulting in siloed information and a disconnected constituent experience.
Check out the on-demand session with Be The Match, Salesforce, and Traction on Demand to learn how CDP and Interaction Studio can empower your organization by combining data from multiple sources to build a 360-view. See how these tools can deliver deep constituent insights and engagement to drive organizational growth and program success.
Key Takeaways:
- Top things to consider before embarking on a marketing technology transformation.
- How to unlock key insights to improve your constituent experience with Salesforce CDP.
- Key strategies to improve constituent communication, regardless of your maturity on the platform.

Karen Barnaby, MHA
Senior Manager, Member Engagement & Experience,
Be The Match

Brad Shapiro
Marketing & Engagement Architect,
Salesforce

David Jenkins
Principal Strategist, Data Driven Marketing,
Traction on Demand