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On-demand video

Marketing with purpose: The how, what, and why of Customer Data Platform (CDP) and Interaction Studio for nonprofits

Deliver next-level engagement using real-time intelligence and a 360-degree view of your constituents.

Today, accurate data is the foundation for everything; it helps us better understand, engage, and connect with constituents. However, data can often be spread across multiple sources, resulting in siloed information and a disconnected constituent experience. 

Check out the on-demand session with Be The MatchSalesforce, and Traction on Demand to learn how CDP and Interaction Studio can empower your organization by combining data from multiple sources to build a 360-view. See how these tools can deliver deep constituent insights and engagement to drive organizational growth and program success. 

Key Takeaways:

  • Top things to consider before embarking on a marketing technology transformation.
  • How to unlock key insights to improve your constituent experience with Salesforce CDP.
  • Key strategies to improve constituent communication, regardless of your maturity on the platform.

Karen Barnaby, MHA

Senior Manager, Member Engagement & Experience,

Be The Match

Brad Shapiro

Marketing & Engagement Architect,


David Jenkins

Principal Strategist, Data Driven Marketing,

Traction on Demand

Dive into industry insight.

About Traction on Demand

Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.



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