Dreamforce is a pivotal event for all organizations looking to learn, grow, and enhance their reach through digital innovation. As Nonprofit Marketers, how do you make sure you’re honing in on the right takeaways, and coming away with actionable strategies for tomorrow?
Join the teams from Salesforce.org and Traction on Demand, as we examine the state of nonprofit marketing, shed light on critical shifts in the industry, and as we look to the future and what this means for the connected constituent.
This session will be an interactive workshop intentionally designed for nonprofit marketing and communication professionals to draw upon their personal experience, that of their peers, and their learnings at Dreamforce. You will have the chance to collaborate on strategies to better engage your constituents, across multiple channels, in a way that is personalized, timely, and relevant to them. At the end of the session, you will come away with the tools you need to better acquire, engage, and nurture champions for your organization, and leverage the power of technology to make your cause stand out amid the noise.
Please register today, as space is limited!
2:00 pm - Registration + Welcome
2:15 pm - Intro: Shifts in Nonprofit Marketing + The Power of Moments (with David Jenkins, VP Data Driven Marketing, Traction on Demand
2:45 pm - Create Powerful Strategies to Acquire, Engage + Grow Champions for your Cause
3:30 pm - Wrap Up: The Future of Engagement
4:00 pm - Networking + Pre-Happy Hour Bites + Brews (across the street at Traction on Demand's Diner)
Featuring Dave Jenkins, Vice President, Data Driven Marketing, Traction on Demand
David is a huge believer in utilizing the power of data to achieve business success. In his career he has repeatedly helped businesses thrive by implementing data-focused initiatives that drive go-tomarket strategies. He has over 20 years’ experience leveraging data-driven solutions in both B2B and B2C environments. During his career at Business Objects, TELUS and BuildDirect, he designed and implemented solutions to enrich, cleanse and integrate customer information to support targeted marketing, sales insight and strategic planning. He is an expert at leveraging this information to deliver effective marketing automation and business intelligence solutions.