Watch the Recording

Experience The Customer Obsession Era

/ Event Details

A Free Marketing digital event

Original Air Date

24 Mar

2021

9:00AM - 12:00PM PST

(12:00PM - 3:00PM EST)

(4:00AM - 7:00AM AEDT)

How Marketers Can Achieve Their Customer Obsession Imperative with Salesforce in 2021

Customer expectations have evolved, and organizations that go beyond satisfaction and deliver on customer obsession are thriving, even in challenging times. Your goal must be to not only understand, but anticipate, your customers’ needs. Delivering on this customer obsession goal starts with one thing: data—and lots of it. 

Join us to learn how you can use Salesforce and a data-driven approach to achieve your customer-obsession imperative in 2021.

Key takeaways:

  • Learn how some of North America’s top organizations are embracing collaboration, technology and shared purpose to deliver on their customer obsession goal
  • Hear best practices to deliver personalized, engaging experiences while managing customer privacy
  • Gain key customer insights about building and developing a learning machine within your organization
  • Learn about powerful Pardot and Marketing Cloud features that you may be overlooking or underutilizing
     

/ ACCESS RECORDING

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.



THE CUSTOMER OBSESSION ERA /
SPEAKERS

Through thought-provoking demos, real world use cases and insightful content, our marketing experts will help you gain a fresh perspective on the challenges your organization is facing.

 

Michelle Yam

Senior Director, Lifecycle Marketing & Analytics,
SurveyMonkey

 

Shannon Duffy

EVP, Digital 360 Marketing,
Salesforce

Lena Savitsky

AVP, Marketing Cloud,
Salesforce

Eric Ward

Datorama - Marketing Intelligence Specialist,
Salesforce

 

Nick King

Industry Expert - Marketing Leader with previous roles at Cisco, VMware, Google, and Microsoft

/ The Customer Obsession Era Experts

Amanda Benjamin

Senior Business Solutions Consultant, Traction on Demand

Monica Brockman

Squad General Manager, Traction on Demand

Eric Elliott

Marketing Automation Solutions Engineer, Traction on Demand

Lindsay Hui

Marketing Automation Team Lead, Presales, Traction on Demand

Dave Jenkins

Principal Strategist, Data-Driven Marketing, Traction on Demand

Dan Kuo

Marketing Automation Architect, Traction on Demand

Stan Puchyn

Business Solutions Consultant, Traction on Demand

Glen Stoker

Principal Strategist, Marketing Automation, Traction on Demand


THE CUSTOMER OBSESSION ERA /
AGENDA

9:00AM - 12:00PM PST (12:00PM - 3:00PM EST) (4:00AM - 7:00PM AEDT)

09:00AM - 09:45AM PSTOpening Keynote

Digital Everything, From Anywhere: How to Thrive in This New Era

The world has changed, and so has your customer. 79% of consumers believe the experience a company provides is as important as its products or services. And as a Digital leader, you’re looking to deliver an entirely digital customer experience to capture your audience, convert shoppers to customers, and to drive brand loyalty.


Join us for Digital Everything, From Anywhere: How to Thrive in This New Era as we share the latest Salesforce research, insights, stories, and recommendations to help you put customers at the center of your business and thrive in the new all-digital landscape.

  • Shannon Duffy, EVP, Digital 360 Marketing, Salesforce

09:45AM - 10:15AM PSTBreakout sessions

Choose between:

Datorama: Bringing Action to Customer Insights

Companies understand the importance of a learning culture, yet many struggle to effectively convert marketing activity into measurable insights. Join us to learn how Datorama helps you deliver insights to revolutionize your marketing analytics. We’ll discuss key features, tools and processes to help you deliver rapid time-to-value and drive effective technology implementation.

  • Dave Jenkins, Principal Strategist, Data-Driven Marketing, Traction on Demand
  • Eric Ward, Datorama - Marketing Intelligence Specialist, Salesforce

 

The Evolution of Marketing Cloud: Tips and Tools You Need To Know About in 2021

Marketing Cloud is always evolving in ways that help you deliver on your customer obsession. There are many ways you can enhance the customer experience without needing to expand your licensing. Are you taking advantage of the latest and greatest features? Join us to learn how to enrich customer experiences with artificial intelligence, supercharge your email engagement with new Journey features, user interaction in the inbox, and optimize operational efficiency for better security, reliability, and scale.

  • Eric Elliott, Marketing Automation Solutions Engineer, Traction on Demand
  • Lindsay Hui, Marketing Automation Team Lead, Presales, Traction on Demand  

10:15AM - 10:25AM PSTBREAK

10:25AM - 10:55AM PSTBreakout sessions

Choose between:

Pardot Today: Solutions That Will Outlast the Pandemic

Pardot is constantly innovating and evolving, empowering marketers to drive lead acquisition, revenue, and customer retention. Join our Pardot experts as they unpack the advancements on the platform including Pardot Business Units, Account-Based Marketing and Pardot Einstein to help you efficiently engage your target market, positioning your organization for long-term growth.

  • Amanda Benjamin, Senior Business Solutions Consultant and Salesforce Marketing Champion, Traction on Demand
  • Stan Puchyn, Business Solutions Consultant, Traction on Demand  
     

Delivering Compelling Customer Engagement with Interaction Studio and C360 Audiences

The global pandemic has forced companies to accelerate their focus on the digital marketplace and rethink how they engage with customers. This leads to new opportunities, but to stay competitive in this environment, new strategies and practices are needed. In this session, you’ll learn how Marketing Cloud is evolving, and how Customer 360 Audiences and Interaction Studio can work together to help successful marketers differentiate themselves from their competitors to deliver effective engagement to their target audiences.

  • Dan Kuo, Marketing Automation Architect, Traction on Demand
  • Glen Stoker, Principal Strategist, Marketing Automation, Traction on Demand

10:55AM - 11:05AM PSTBREAK

11:05AM - 12:00PM PSTPanel Discussion

Marketing Cloud in Action: Building Engaging Experiences in 2021

Join us to learn about the strategies and techniques leading companies are using to deliver engaging customer experiences and how the Salesforce Marketing Cloud is helping them deliver on that goal.

  • Dave Jenkins, Principal Strategist, Data-Driven Marketing, Traction on Demand
  • Michelle Yam, Senior Director, Lifecycle Marketing & Analytics, SurveyMonkey
  • Lena Savitsky, AVP, Marketing Cloud, Salesforce
  • Nick King, Industry Expert - Marketing Leader with previous roles at Cisco, VMware, Google, and Microsoft

/ About the event

Pushing the boundaries of online engagement, this event is not merely a webinar – it’s an online community. With keynote speakers, breakout sessions, interactive panels and more, you’ll not only learn key strategies and ideas to achieve your customer-obsession imperative in 2021, but engage with industry experts, guest speakers and colleagues in a unique interactive environment.

Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.

2007founded
5+SaaS Applications
3000+Unique Customers
6000+Projects
50%YoY Growth