Join us — March 24, 2021

Attend The Customer Obsession Era event on March 24, 2021.

/ Event Details

A Free Marketing digital event

Hosted Online

24 Mar


9:00AM - 12:00PM PST

(12:00PM - 3:00PM EST)

(4:00AM - 7:00AM AEDT)

How Marketers Can Achieve Their Customer Obsession Imperative with Salesforce in 2021

Customer expectations have evolved, and organizations that go beyond satisfaction and deliver on customer obsession are thriving, even in challenging times. Your goal must be to not only understand, but anticipate, your customers’ needs. Delivering on this customer obsession goal starts with one thing: data—and lots of it. 

Join us on March 24 to learn how you can use Salesforce and a data-driven approach to achieve your customer-obsession imperative in 2021.

Key takeaways:

  • Learn how some of North America’s top organizations are embracing collaboration, technology and shared purpose to deliver on their customer obsession goal
  • Hear best practices to deliver personalized, engaging experiences while managing customer privacy
  • Gain key customer insights about building and developing a learning machine within your organization
  • Learn about powerful Pardot and Marketing Cloud features that you may be overlooking or underutilizing


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.


9:00AM - 12:00PM PST (12:00PM - 3:00PM EST) (4:00AM - 7:00PM AEDT)

09:00AM - 10:00AM PSTOpening Keynote

Keys to Your Customer Obsession Imperative

Join our industry-leading marketing experts as they discuss how the evolution of cloud-based technologies, including Salesforce Marketing Cloud, helps companies execute on their customer obsession goals. Learn new technologies, approaches and insights to help you build engaged and loyal customers in 2021 and beyond.

  • Shannon Duffy, EVP of B2C Enablement, Salesforce
  • Monica Brockman, Squad General Manager, Traction on Demand

10:00AM - 10:30AM PSTBreakout sessions

Choose between:

Datorama: Bringing Action to Customer Insights

Companies understand the importance of a learning culture, yet many struggle to effectively convert marketing activity into measurable insights. Join us to learn how Datorama helps you deliver insights to revolutionize your marketing analytics. We’ll discuss key features, tools and processes to help you deliver rapid time-to-value and drive effective technology implementation.

  • Dave Jenkins, Principal Strategist, Data-Driven Marketing, Traction on Demand


The Evolution of Marketing Cloud: Tips and Tools You Need To Know About in 2021

Marketing Cloud is always evolving in ways that help you deliver on your customer obsession. There are many ways you can enhance the customer experience without needing to expand your licensing. Are you taking advantage of the latest and greatest features? Join us to learn how to enrich customer experiences with artificial intelligence, supercharge your email engagement with new Journey features, user interaction in the inbox, and optimize operational efficiency for better security, reliability, and scale.

  • Eric Elliott, Marketing Automation Solutions Engineer, Traction on Demand
  • Lindsay Hui, Marketing Automation Team Lead, Presales, Traction on Demand  

10:30AM - 10:40AM PSTBREAK

10:40AM - 11:10AM PSTBreakout sessions

Choose between:

Pardot Today: Tactics That Will Outlast the Pandemic

Pardot is constantly innovating and evolving, empowering marketers to drive lead acquisition, revenue and customer retention. Join our Pardot experts as they unpack the advancements on the platform including Pardot Business Units, Account-Based Marketing and Pardot Einstein to help you efficiently engage your target market, positioning your organization for long-term growth.

  • Amanda Benjamin, Senior Business Solutions Consultant, Traction on Demand
  • Stan Puchyn, Business Solutions Consultant, Traction on Demand  

Delivering Effective Customer Engagement in a Time of Change

The global pandemic has forced companies to accelerate their focus on the digital marketplace and rethink how they engage with customers. This leads to new opportunities, but to stay competitive in this environment, new strategies and practices are needed. In this session you’ll learn about the tools and techniques that help successful marketers differentiate themselves from their competitors to deliver effective engagement to their target audiences. 

  • Dan Kuo, Marketing Automation Architect, Traction on Demand
  • Glen Stoker, Principal Strategist, Marketing Automation, Traction on Demand

11:10AM - 11:20AM PSTBREAK

11:20AM - 12:00PM PSTPanel Discussion

Marketing Cloud in Action: Building Engaging Experiences in 2021

Organizations are obsessed with delivering a compelling guest experience, but existing technology can hinder their ability to deliver on this vision. Join us to learn how the implementation of the Salesforce Marketing Cloud can help organizations deliver engaging experiences that put customers first. 

/ About the event

Pushing the boundaries of online engagement, this event is not merely a webinar – it’s an online community. With keynote speakers, breakout sessions, interactive panels and more, you’ll not only learn key strategies and ideas to achieve your customer-obsession imperative in 2021, but engage with industry experts, guest speakers and colleagues in a unique interactive environment.

Traction on Demand is North America's largest dedicated Salesforce consulting firms delivering cross-platform solutions and standalone SaaS products. Our mission is to grow the Salesforce ecosystem by empowering people and enabling organizations.

5+SaaS Applications
3000+Unique Customers
50%YoY Growth